Private Frazer’s Doomed Magazines

April 12, 2011

Die another day

Filed under: Chair by the door,consumer magazines — privatefraser @ 1:55 pm
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Private Frazer was less than impressed with the life chances of Eulogy magazine when it launched last year, and it seems that the market was similarly sceptical.

But, Lazarus-like, they’re having another go, with “new web, editorial and creative teams…new website and masthead, new commercial partners” and, would you credit it, “exciting new plans” which “herald significant changes to Eulogy’s business model and editorial approach”. I bet they do.

Everything changes, but the magazine’s chances stay the same.

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