Private Frazer’s Doomed Magazines

May 13, 2011

News from the Newstrade

Filed under: Don't panic,figures — privatefraser @ 4:54 pm

Ping! An interesting document appears in Private Frazer’s inbox showing magazine sales trends based on major newsstand retailers’ EPoS figures.

Sales volumes fell 6% year on year between April 2010 and April 2011. “But that’s all down to the long holiday” you cry – except that April 2010 was hit by the extended holiday that was the volcanic ash cloud, so was 5% down on April 2009.

Add these figures together and you get the result that April 2011’s magazine sales volumes were 10.8% lower than those of April 2009.

Didn’t T S Eliot have something to say about April? In fact, that same ditty has a couplet that’s even more appropriate:

And I was frightened. He said, Marie,
Marie, hold on tight. And down we went.

May 11, 2011

Not so Smart

Filed under: consumer magazines — privatefraser @ 5:19 pm
Tags: ,

Aceville’s SmartLife International has decided to end it all – another house and lifestyle magazine to hand back the keys and walk away.

Smartlife International is the lifestyle bible for a new generation of consumers who demand the finest things in every walk of life.

Unfortunately, they didn’t demand many copies of the magazine.

May 5, 2011

Phoenix Burns

Filed under: closures,consumer magazines,customer publishing — privatefraser @ 2:35 pm
Tags: ,

After 2009’s death and rebirth, Cre8 Publishing have only been and gone and done it again, full details in this report from The Drum:

Football and rugby clubs are among the unsecured creditors owed more than £2m as Cre8 Publishing, one of the UK’s biggest printers of matchday programmes, is put into liquidation.

Liquidation documents show Rangers owed almost £500,000, Celtic £400,000, Arsenal £270,000, West Ham £103,000 and Spurs £42,000.

You wonder why the clubs trusted a company that went bust owing upaid royalties to other clubs – trusting, gullible, or stupid?

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