Ping! An interesting document appears in Private Frazer’s inbox showing magazine sales trends based on major newsstand retailers’ EPoS figures.
Sales volumes fell 6% year on year between April 2010 and April 2011. “But that’s all down to the long holiday” you cry – except that April 2010 was hit by the extended holiday that was the volcanic ash cloud, so was 5% down on April 2009.
Add these figures together and you get the result that April 2011’s magazine sales volumes were 10.8% lower than those of April 2009.
Didn’t T S Eliot have something to say about April? In fact, that same ditty has a couplet that’s even more appropriate:
And I was frightened. He said, Marie,
Marie, hold on tight. And down we went.