Private Frazer’s Doomed Magazines

August 2, 2011

Spot the difference

Filed under: Corporate bollocks,Future Publishing — privatefraser @ 2:04 pm

Good news from Future! They announce that their digital sales have passed the £2m a year point.

More on that later and why these volumes probably represent only around 5% of their print sales, but first, a competition!

See if you can spot the difference between these two statements from Mark Wood, the CEO of Future UK

“Our UK print magazine sales are holding up well” (1 August – PR statement)

“Sales of UK print magazines on newsstand,… have … seen significant decline (around 10% year-on-year)” (15 July – memo to staff)


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