Private Frazer’s Doomed Magazines

October 5, 2011

The Race Is Not To The Swift

Filed under: closures,consumer magazines — privatefraser @ 8:47 am
Tags: ,

Very interesting times over at NatMags Hearst UK. Following the axing of She and Cosmo Brides over the summer, the finishing line has now been reached by Triathletes World.

It will pay to keep an eye on Hearst over the next few months; a board reshuffle done with an unsentimentality that Michael Corleone would have been proud of, the dropping of a formerly big brand, the axing of a number of brand extensions – all imply some even more brutal changes to come.

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2 Comments »

  1. I hadn’t noticed Prima Baby had gone.

    Comment by Marcus — October 5, 2011 @ 10:36 am | Reply

    • Oops – I’m jumping the gun. Post corrected.

      Comment by privatefraser — October 5, 2011 @ 10:56 am | Reply


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