It probably comes as no surprise to anyone to hear that Vitality Publishing called in the administrators on Friday.
As soon as Private Frazer heard that Attitude had been spun off to form a separate company, leaving Vitality with Loaded and Superbike, it was pretty obvious that something was up. The (ex) directors of Vitality have a certain amount of form in this regard.
And so it proves. The questions asked over the fitness of the company that IPC were in such a hurry to sell to remain unanswered. As does the fate of the magazines and of the employees.
For some reason the word ‘bastards’ springs to mind.