Private Frazer’s Doomed Magazines

April 23, 2012

Loss of Vitality

Filed under: closures,consumer magazines — privatefraser @ 4:47 pm
Tags: , , ,

It probably comes as no surprise to anyone to hear that Vitality Publishing called in the administrators on Friday.

As soon as Private Frazer heard that Attitude had been spun off to form a separate company, leaving Vitality with Loaded and Superbike, it was pretty obvious that something was up. The (ex) directors of Vitality have a certain amount of form in this regard.

And so it proves. The questions asked over the fitness of the company that IPC were in such a hurry to sell to remain unanswered. As does the fate of the magazines and of the employees.

For some reason the word ‘bastards’ springs to mind.

1 Comment »

  1. […] Zip was published by Blue Publishing, the company run by Paul Baxendale-Walker, which bought two brands from the now-defunct Vitality Publishing. Vitality went bust last year owing nearly £1 million. […]

    Pingback by Zippy bungle | Private Frazer's Doomed Magazines — May 21, 2013 @ 8:46 am | Reply

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