Private Frazer’s Doomed Magazines

July 6, 2012

Dangerous Structure

Filed under: B2B magazines,closures — privatefraser @ 4:14 pm
Tags: ,

I hadn’t thought that there was much print product left for Centaur to close, but they have unbolted The Engineer magazine – next week’s issue will be the last.

As this email to the staff demonstrates, corporate bollocks is a finely developed skill in Poland Street, honed from years of practise of closing magazines. For connoisseurs of the genre, there are some particularly decent examples here, engaged with the brand, exciting times ahead, focused and that old favourite much better experience, but for connoisseurs of cynicism, the last line of the memo is truly world-class. Don’t worry about the magazine shutting down – just make sure you flog those ads!

As discussed, the final issue of The Engineer magazine will close .. on … 12th July and after that point we will be solely focused on growing our events and online products. The majority of our readers now either use both print and online, or online only. …. We’re doing this in the knowledge that we can give all those in the industry who are engaged with our brand a much better experience via the very successful online parts of The Engineer. …
There are exciting times ahead and we are looking forward to the Engineer Awards in March …
We are however inviting advertisers to use the final edition to advertise, knowing that this final issue will get a lot of extra attention!

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