Private Frazer’s Doomed Magazines

October 9, 2012

End of The Week

Filed under: Chair by the door,consumer magazines — privatefraser @ 9:02 am
Tags: ,

It seems like it might not be such a g’day for the employees of The Week in Australia, with a report in The Australian newspaper that ‘a period of consultation’ is taking place with staff.

Rumours about the difficulties facing the title have been around for a while, with both advertising sales and subscriptions stubbornly refusing to deliver what’s needed to be profitable. Parachuting in Mike Frey 18 months ago to try to sort things out doesn’t seem to have fixed the broader strategic problems that have been present since day one.

If closure does happen it will be the first setback in the seemingly unstoppable rise of The Week brand, and hugely embarrassing for the Dennis senior management who launched the Australian edition just four years ago. Whether any heads will roll is unlikely (apart, of course, from the poor saps working in Sydney).

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