Private Frazer’s Doomed Magazines

November 13, 2012

No talent for Amuse

Filed under: Chair by the door,consumer magazines,free magazines — privatefraser @ 12:30 pm

MediaWeek reports that Amuse, “the free monthly fashion glossy for London” is suspending publication because it has run out of money.

Quoth the magazine’s publisher Stephen Murphy: “The advertising sale is more difficult than expected.

Compare and contrast with the Stephen’s statement on the Amuse website: “advertisers appreciate the benefit of free. We invest in content and quality – that brings the readers – and then the advertisers follow.”

Perhaps the ‘freemium’ [sic] route isn’t the way to publishing riches after all?


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