A correspondent emails Seymour Distribution‘s latest newsstand market trends and we may have to redefine the word ‘grim’ to encompass just how shitty things are in magazine retail.
Put it this way, next week’s Mayan apocalypse will seem like relatively good news for most people working in circulation.
The overall quarter 3 figures were 10.8% down on the same period last year, which was over 9% down on the year before, which was 10% down on the year before that. That means newsstand sales are over 25% down on three years ago.
However much publishers spin their digital sales growth, this is a big, dark hole that is not being filled.