Private Frazer’s Doomed Magazines

February 1, 2013

We’re winning! Retreat!

Filed under: Chair by the door,consumer magazines — privatefraser @ 2:45 pm
Tags: ,

Isn’t irony great? As Apple sell their expensive boxes in ever-increasing amounts, the number of people who are prepared to buy a magazine about those boxes grows ever smaller.

And so it is with Macuser magazine, who’s “unique fortnightly frequency” is about to become, er, monthly and so not unique.

This of course should not be taken as a reverse in fortune. Oh no. The editor writes:

“we can add significantly more pages to the magazine, use a higher grade of paper, and increase the cover price … our readers love print”

The ABC for Macuser magazine in 2011 was 8,518, a drop of over 10% on the 2010 figure.

There’s a free iPad for every reader if their print sale goes up when next week’s ABC figures are released.


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