The news that IPC are going to lay off 150, or 8%, of their staff as part of “organisational changes” definitely puts the titles over at Auton Towers on the watch list.
Although IPC defenestrated as many of its underperforming magazines as it could in 2010, even it was unable to find enough mug punters to take all of its lame ducks. Couple that with IPC’s heavy dependence on advertising (there seems to have been little diversification into additional revenue streams) and you have major problems.
Of course, Private Frazer could be very wrong (it is my default position after all) and the cuts might be entirely because the US parent company needs to make big savings and the incredibly profitable UK arm has to share the pain. Yeah, as they say, right.
Watch this space.
Sylvia’s email to the IPC infantry can be read in full here. This is also where any new news will find a home.
IPC staffers with stories to share, please email firstname.lastname@example.org Anonymity guaranteed.