While I get round to digesting last week’s ABC returns, here’s an indication of where the market might be going, courtesy of Baird Davis in Folio:.
Over the past five years this is what’s happened on the US newsstands. “Bad” doesn’t even get half way to describing it:
- Unit Sales: Down 44.9%
- Revenue: Down 38.0%
- Total Paid Circ: Down 14.9%
- Single Copy Circ: Down 44.7%
- Single Copy Circ as a Percent of Total Circ: Down from 17.7 to 11.8%
Mind you, with Hearst off 11% year on year and Bauer down over 10%, we might manage to go down the plughole even faster than our colonial cousins.