Private Frazer’s Doomed Magazines

March 15, 2013

First Round Exit

Filed under: closures,consumer magazines,doomed launches — privatefraser @ 8:52 pm
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Last July Ken Monkou (“an ex-Chelsea player of the year”) launched a glossy quarterly magazine called Football Life.

It appears Mr Monkou’s concept of time is as elastic as stoppage time at Old Trafford as issue 2 has yet to haul itself off the bench, and the web address is redirecting to a design agency (www.footballlifemagazine.com).

From the launch PR:

In the football magazine genre, there is not a single publication that successfully gives a 360 degree world-view of the human stories and real life personalities behind the sport’s glamorous image.

And there still isn’t.

Back of the net!

(H/T to Michael)

March 12, 2013

Five years down.

Filed under: Uncategorized — privatefraser @ 5:53 pm
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It is five years since Private Frazer’s Doomed Magazines posted its first entry, a short squib about the death of Paranormal magazine. Since then there have been another 405 posts, a couple of thousand tweets and a few dozen truculent comments on the Press Gazette and Guardian Media pages.

The reach of the blog is small, with generally just over 1,000 visits a month (one picture of cute kittens would probably get more traffic). Its ‘influence’ is zero, knowledge of its existence is marginal and it attracts few comments.

But I have it on good authority that is has annoyed senior people at several publishing companies (hi, Stevie!) and at the PPA (here’s looking at you Bazza!), which does at least warm the cockles of my chill old heart.

Because if there was a point to the blog, beyond amusing myself, it was to try to irritate the complacency out of publishers; to shake that belief that the money would continue to flow because customers would continue to buy any old tosh that was served up to them and, because an ink on paper issue of Heat could trace a direct line back to Gutenberg, it was therefore a product that should be venerated. In particular it was a place to vent about the stupidity and short-sightedness of the many publishing companies who did not seem to appreciate that the industry needed more than another round of cost-cutting and redundancies to survive.

That the market was turning down in 2008 was pretty obvious, as was the fact that this was a structural rather than a cyclical downturn (although there were numerous voices both in my company and the broader industry that argued that this was temporary and that the good times would return). What even I didn’t appreciate then was just how bad things were going to get and how quickly. (more…)

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