Private Frazer’s Doomed Magazines

April 2, 2013

Failed experiment

Filed under: Chair by the door,consumer magazines — privatefraser @ 5:10 pm
Tags: ,

“See a dinosaur come to life” was one of the cover lines on the launch issue of Bonnier’s Science Illustrated UK.

One dinosaur that failed to show much life at all was the magazine itself, which seems to have met its own extinction event after less than six months. The Science Illustrated UK website tells its own story.

With the less than stellar sales of Bauer’s Wonderpedia (a million quid launch for 20,000 sales) perhaps publishers’ research into this category has been less than world class.

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