Private Frazer’s Doomed Magazines

August 8, 2013

Future Imperfect

Filed under: closures,Corporate bollocks,digital only,Future Publishing — privatefraser @ 7:30 pm

I’d promised myself not to do it. Here I am sunning myself on the lovely Isle of Barra, where the temperature has climbed to a balmy 14 degrees, so I shouldn’t be playing with yon interweb.

Plus, it’s not to do with the demise of any printed products, but some of those new-fangled digital titles. And it’s about Future Publishing* so it seems like kicking a man when he’s down.

Then again, when a man’s down is the easiest and most effective time to put the tacketie buits in.

So our old pals in Bath have announced the death of two of their products in the last few weeks. The first was Tech, a “weekly international iPad magazine aimed at busy technology enthusiasts,” who were far too busy to read or to buy the product, and the second was Tap! the digital zombie left when the print version of the title was axed last year.

Even then I might have left mentioning these new corpses were it not for the comment about the closures that Nial Ferguson, Future’s MD of technology, film and games made to MediaBriefing , “there is learning in everything we do, and we’re looping that learning back across our teams as we drive on.”

“Looping that learning” – a phrase to savour.

 

 

*I know they’ve dropped the word ‘Publishing’ from their company name as that is so last century, so I feel it right and proper to go on using it, even if only to irritate Mark Wood.

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