And another B2B controlled circulation title creaks and falls with the news that PRWeek is now no longer weekly.
Of course, as this is a magazine for flacks you expect a positive spin to be put on things, which is why this isn’t a diminution but a “landmark relaunch”. So what radical editorial departures can we expect from the new version of the title?
The monthly magazine will offer in-depth features, expert opinion and authoritative analysis covering everything from big business issues to the minutiae of life in the comms industry. There will also be coverage of the lighter side of PR along with creative inspiration and even an agony uncle.
A PR agony uncle! I have a question:
Dear Uncle Rupert, my media company is heavily in debt and the circulation of all my products continues to fall. How can I put the reverses that the business continues to face in the best possible light without being accused of actually lying?