Private Frazer’s Doomed Magazines

October 25, 2013

Mizz Hit

Filed under: closures,consumer magazines — privatefraser @ 4:53 pm
Tags: ,

It’s taken a while to get some confirmation on this, but Panini have axed Mizz, the magazine for teen and pre-teen girls they bought from IPC back in 2006.

Back in 2005 Mizz sold 70,000 copies, which had dropped to under 30,000 by the end of 2011 and just 25,000 last year.

Some people think that kids are migrating to yon interweb instead of reading print, but that can’t have been true of Mizz readers given that the title’s website would have looked dated back in 2001. In fact – and this is something that I haven’t seen on a magazine website this century – if you wanted to subscribe online to Mizz you had to download a form. Glorious.



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