As Private Frazer mentioned last month, it isn’t a question of if, but when the “lads’ mags” category will finally be put out of our misery, and the latest inevitable closure is IPC’s Nuts magazine. IPC have form in flogging dead horses to any buyer with a smart suit and plausible manner, so the fact that even they couldn’t offload this turkey (I will mix whatever metaphors I choose, thank you very much) suggests that the pool of stupid, wannabe publishers is not as deep as previously.
Now that Nuts is toast, Bauer can presumably declare victory and shut Zoo without loss of face.
Corporate bollocks award of the day goes to Paul Williams, managing director of IPC’s Inspire division. “After 10 years at the top of its market [you know what they say about scum always rising to the top], we have taken the difficult decision to propose the closure of Nuts … IPC will provide impacted staff with all the support they need during the consultation process.”
“Impacted“? You mean “fired” Paul, or “redundant”, surely?
Have we reached peak craft?
One of the few growth categories over the past few years has been in the “make do and mend”/”weave your own shroud” area, bringing to mind thousands of “crafters” producing tat to sell on to other crafters in a closed loop of economic virtue.
But last year saw Immediate cut Cloth, MyTimeMedia (got to love that name) recently terminated Homemade with Love, and the latest closure from Practical Publishing is Crafty magazine which lasted just one year.
If rumours are true (which they seldom are, but that’s never stopped me repeating them in the past) we can look forward to a few more instances of unplanned recycling in the next few months.
Immediate Media have taken the clippers to the loose fringes of their list and cut off Your Hair (final issue will be 12 March) and Hair Ideas (closing on 27 March).
According to an email from Dominic Lobley, Immediate’s PR Manager (have they already dumped the publisher?): “We have made this decision due to the changing print market for all hair titles which recently has declined at an even greater rate than originally anticipated.” (I know, I know – and he also uses the word “impacted”, thus scoring double points in today’s crapspeak awards.)