Private Frazer’s Doomed Magazines

July 7, 2015

NME of Reason

Filed under: Chair by the door,Corporate bollocks,doomed launches,free magazines — privatefraser @ 2:40 pm
Tags: , ,

Do you remember the Avengers movie? Not the Marvel Comics one, the updating of the 60s TV series? How about Steve Martin as Sergeant Bilko? Ray Winstone in the retread of The Sweeney? No?

It’s hardly surprising. Each of them was a terrible film, a ‘reinvention’ of a ‘brand’ put together by producers desperately hoping the new incarnation could take a name that meant something to a previous generation and find a new market with contemporary audiences. Ludicrously misconceived, they were doomed to fail.

Which brings us neatly to the NME. (more…)

January 22, 2014

Late Result

Filed under: closures,consumer magazines,free magazines — privatefraser @ 3:50 pm
Tags: , , ,

After the death of TwentyFour7Football and Future’s FootballWeek comes news that CitiBet, a free football paper run and distributed by Citipost, has also failed to welcome in 2014.

So that’s Digital Magazines nil, Print Magazines nil. Paid For Titles nil, Free Titles nil.

Football magazine publishing? Marvellous, isn’t it?

June 16, 2013

Sport’s Games

Filed under: consumer magazines,free magazines — privatefraser @ 6:16 pm

Ping! An anonymous email arrives at the bothy (click here if you ever want to contact Private Frazer) with the obviously totally false, baseless and scurrilous allegation that “UTV Media are seriously considering the future of Sport magazine”.

Sport is the London-based freebie that was bought by UTV (owners of TalkSport radio) when the previous owners went bust in 2009. It has an ABC of 302,466 and its media presentation says “the majority of Sport copies are hand distributed outside busy commuter locations.” However, my correspondent claims “it’s been losing hand to hand distribution for a number of years… Time out reported a poll of just under 12% of londoners having read it, UTV’s research reveals far less.”

And it would seem that the Sport media claim might be guilt of a wee bit of statistical inexactitude. The ABC certificate shows that of the 302,466 distributed copies, just 94,632 are done by hand, the remaining 207,834 being put out in bulk at health clubs, hotels, offices and schools. (If you want to know the value of these copies, go and ask your circulation manager.)

Private Frazer is happy to publish official rebuttals – or further unattributable gossip. Emails to the address above.

Game on!

November 19, 2012

SO Farewell Then

Filed under: closures,consumer magazines,free magazines — privatefraser @ 1:04 pm

From FeaturesExec – there’s a little less scrap paper being pushed through the letterboxes of south east England as One Media have waved goodbye to freebies SO EssexSO Surrey and SO Brighton & Hove

November 13, 2012

No talent for Amuse

Filed under: Chair by the door,consumer magazines,free magazines — privatefraser @ 12:30 pm

MediaWeek reports that Amuse, “the free monthly fashion glossy for London” is suspending publication because it has run out of money.

Quoth the magazine’s publisher Stephen Murphy: “The advertising sale is more difficult than expected.

Compare and contrast with the Stephen’s statement on the Amuse website: “advertisers appreciate the benefit of free. We invest in content and quality – that brings the readers – and then the advertisers follow.”

Perhaps the ‘freemium’ [sic] route isn’t the way to publishing riches after all?

Create a free website or blog at