Private Frazer’s Doomed Magazines

February 6, 2014

Oh Deere

Filed under: closures,consumer magazines — privatefraser @ 11:52 am
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It looks like the wheel’s come off Old Tractor magazine. A charming email from Steve Wright the CEO of Kelsey (that’s how you do it Mark; why do you never write?) informs Private Frazer that the current issue will be the last and the title will be folded back into Tractor & Machinery.

Mr Wright also assures us all that Stationary Engine is in rude health and he reckons it’s possibly more profitable than Marie Claire. Old, creaky and consuming large amounts of energy while not moving at all, Marie Claire is published by IPC.

February 3, 2014

End of the World

Filed under: closures,consumer magazines — privatefraser @ 11:39 am
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Kelsey Publishing are saying Tata to Land Rover World as its being broken up for parts with immediate effect; the current issue will be the last.

Rumours abound on other Kelsey titles being eyed for closure (and anyone with any info on these should contact the usual address), but as long as Stationary Engine continues to be produced, Private Frazer will be happy.

Ash’s is Ashes

Filed under: closures,consumer magazines,Future Publishing — privatefraser @ 9:30 am

Future have given Official Pokemon Magazine its cards after less than a year; the first issue appeared in March 2013, the final one is hitting the shops about now.

Gotta catch them all!

January 28, 2014

End of the Road

Filed under: closures,consumer magazines — privatefraser @ 4:11 pm
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Dudes, Private Frazer has been hangin’ ten so missed the announcement that The Surfer’s Path bowed out with its hundredth issue at the end of December.

From Wikipedia (so it must be true) “the magazine [was] a bit of an anomaly in the surf-publishing world… low-key and philosophical” so presumably everyone is pretty chilled about its demise.

Old Tommy Gray said “Paths of glory lead but to the grave“, but I prefer the Surfari’s version “ha ha ha ha ha, wipe out.”

January 22, 2014

Late Result

Filed under: closures,consumer magazines,free magazines — privatefraser @ 3:50 pm
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After the death of TwentyFour7Football and Future’s FootballWeek comes news that CitiBet, a free football paper run and distributed by Citipost, has also failed to welcome in 2014.

So that’s Digital Magazines nil, Print Magazines nil. Paid For Titles nil, Free Titles nil.

Football magazine publishing? Marvellous, isn’t it?

January 17, 2014

Apps Stalling

Filed under: closures,consumer magazines,digital only — privatefraser @ 1:17 pm
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No chance of anything in this year’s “I Didn’t See That Coming” awards for Apps magazine as it goes digital-only.

What’s more surprising is that Imagine thought that print was the right medium for this content in the first place. It reminds Private Frazer of the story about a publisher at Conde Nast; when she finally consented to have an email address she asked her PA to get a batch of announcement cards printed and mailed to her contacts.

It’s also a good excuse to link to the video of failed ‘apps’ puns from The Apprentice.

January 7, 2014

Full Time

Filed under: closures,consumer magazines — privatefraser @ 3:35 pm

After just ten months, MacAnthony Media has blown the whistle on TwentyFour7Football magazine and the current issue 11 will be the last. The web page already redirects.

Launched by the Darragh MacAnthony, chairman of Peterborough United, last March, the magazine’s aim was to become number one in the market within twelve months.

As the Peterborough Telegraph reported, “He plans to distribute 60,000 copies of the first edition … and is confident readership will soar towards the 70,000 mark within a year.”

Peterborough were relegated from the Championship last season. MacAnthony faces a fraud investigation by a Spanish court.

Back of the net!

January 6, 2014

Back Home

Filed under: closures,consumer magazines — privatefraser @ 9:44 am
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Another year dawns bright with optimism, only to be cruelly depressed within moments. The laurels for first closure of 2014 go to Homemade With Love, which MyTimeMedia are Terminating with Extreme Prejudice after just one year. Their Facebook page carries the rather plaintive statement “We couldn’t find the readers we needed to keep the magazine going.”


November 11, 2013

Restricted Growth

Filed under: closures,consumer magazines — privatefraser @ 1:28 pm
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As Winter starts encroaching onto Autumn, there’s nothing Private Frazer likes better than pottering around the garden here at Dunprintin deciding what might grow back in the Spring and what should be uprooted.

A similar experience seems to have taken place at Kelsey Publishing (publishers of those hardy perennials Practical Sheep, Goats & Alpacas and Stationary Engine) as Grow It! magazine is being left to rot on the compost heap of history.

In fact, the magazine may not be the only thing at Kelsey to be pulled out and cast aside as there are rumours of a wee reshuffle among senior management. Any firm news on this to the usual address.

November 6, 2013

Bitter Lemons

Filed under: closures,consumer magazines — privatefraser @ 9:40 am
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After the Christmas issues have safely been put to bed, the axe falls on the weak and the struggling of a publishing company’s portfolio.

And so it is with Zest, closed “with immediate effect” with the final issue out on December 5th. There are rumours that up to 70 staff across Hearst are going to be made redundant, making the company’s statement that they “will endeavour to find new roles within its portfolio for those staff impacted by the closure” a hot contender in the disingenuous press release of the year awards.

If truth be told the writing was on the wall for Zest after Hearst brought over the Women’s Health brand from the US. Cheaper to produce as it reuses a large amount of stateside content and given more promotional investment, its circulation quickly overtook that of Zest – and why have two products in one portfolio that are essentially the same?

These are interesting times for Hearst and it will pay to keep an eye on them over the next few months. They’ve closed big brands such as She and now Zest, flogged off several titles to Kelsey and others, and are sitting on huge circulation falls in many of their anchor brands. As my old mum used to say “things will get worse before they get even worser“.

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