Private Frazer’s Doomed Magazines

October 21, 2008

Bona fides

Filed under: Uncategorized — privatefraser @ 12:36 pm
Tags: ,

Sometimes, in those dark moments of personal doubt, Private Frazer thinks that perhaps the big nobs in publishing companies do know what they’re doing and widespread closures and redundancies in our industry will be avoided. Then he comes across examples of idiocy so perfect they become amost poetic. (more…)

October 15, 2008

Bona closure

Filed under: closures,consumer magazines — privatefraser @ 12:53 pm

Monthly gay magazine AXM will cease print production and become an online only brand from next year.

So far, so humdrum, but there are a couple of breathtaking quotes further down the press release:

The title … is not ABC audited, but the publisher claims it has a circulation of more than 50,000.

At a cover price of over £3 the magazine is either: a) telling a bit of a fib; b) giving away most of its copies, or c) using very expensive ink.

“we feel the digital media format is very attractive to the demographic we’re reaching

The classic defence of the failed ink-on-paper publisher: “our market doesn’t read print, but they will read online”

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