Private Frazer’s Doomed Magazines

January 28, 2011

Deckchair Rearrangement Facilitator Needed

Filed under: Chair by the door,consumer magazines — privatefraser @ 1:56 pm
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FHM editor Colin Kennedy has left the title “to pursue consulting opportunities” (and hands up those of you who believe this) ahead of a revamp of the magazine. His departure comes less than two years after he joined the title from Empire.

FHM’s most recent ABC figure, for the first half of 2010, was down 16.7% on the previous six months and 18.1% year on year to 192,586. New ABCs are due out in a week or so – bets are being taken about how much more the circulation has dropped, and if Bauer will blame the weather.

The Media360 Blog has an interesting email from someone at Bauer saying of FHM “They’ve got no editor, deputy editor, fashion editor, website editor or deputy production editor now and their full time production editor is away working on Gazetta.”

November 12, 2010

Powering Down

Filed under: closures — privatefraser @ 6:36 pm
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Ping! Ping! Two separate emails arrive at the bothy to announce the closure of Bauer’s Max Power magazine.

In the far off days of 2005 the magazine used to sell 200,000 copies – it’s final ABC was barely over 20,000. Even given the state of the industry recently this is a Hall of Fame level decline.

And if Max Power has gone can Redline and Fast Car be far behind? Or have they closed already and nobody noticed?

June 9, 2009

Eat In. Toast?

Filed under: Chair by the door,consumer magazines — privatefraser @ 10:55 am
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H Bauer’s new monthly cookery title, Eat In, recorded news-stand sales of fewer than 30,000 for its launch issue – half its target circulation, according to unaudited circulation data disclosed to Media Week.

February 16, 2009

Out of gas

As the motoring industry power slides into a full-blown depression (have you seen the figures for new car sales? They make even house prices seem buoyant) it can only be a matter of time before one of the car mags fails its MOT. (more…)

September 19, 2008

More! is less

Filed under: Chair by the door,consumer magazines — privatefraser @ 11:12 am
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Tin hats on everyone, particularly if you work for More. This from Media Week:

Bauer Media’s weekly women’s magazine More is set to relaunch for the second time within a year in an attempt to reverse its plummeting circulation.

There are often very valid reasons to redesign and relaunch, but to do it twice within a year is really desperate stuff.  No More! ideas. No More! hope. No More! time.

Update 07/10/08 Ping! An email arrives from Chantelle Horton, the deputy editor of More

We thought you might like to know that far from being desperate or having ‘no more ideas’, the magazine changed last year because we entered a new market and became weekly. It was always our intention to do a content and design overhaul once we’d settled into the market and taken our existing readers along with us.

As I’m sure you’ll probably place this response up verbatim, you might want to post this up too: more! launched in 1988 as a fortnightly. It increased frequency to weekly in September 2007 and now sells over 700k copies per month based on its most recent (and first weekly) ABC of 162,544 per week JJ08

Touching though it is that Chantelle can spare time from her busy schedule to answer me yet not get Media Week to retract the ‘plummeting sales’ gag, one might have thought that this carefully considered “two relaunch” strategy (“it was always our intention” etc) could have been better publicised last year. For it to happen now either implies panic at falling sales (my contention) or a huge cock up with the original redesign (see Music Week). We’ll see which might be which in the next couple of ABC releases.

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