Private Frazer’s Doomed Magazines

September 4, 2008

Would you Adam and P45 it?

Filed under: closures,consumer magazines — privatefraser @ 3:34 pm
Tags: ,

From Brand Republic: “Eve is set to close after owner Haymarket decided it is not feasible to continue publishing the title.”

The first, though certainly not the last, reasonably high-profile consumer title to bite the dust this Autumn. As is true in so many cases, the redesign/revamp/relaunch turned out to be the last throw of the dice.

Other, more design-literate, commentators than Private Frazer can pass judgement on the pig’s-ear that they made of the redesign, but Eve’s closure demonstrates one of those eternal publishing verities – if you go after a new audience you’ve either got to do something to keep the existing one sweet or you’ll be betting your existence on your grand vision.

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