Private Frazer’s Doomed Magazines

January 5, 2013

Press Passed

Filed under: B2B magazines,closures — privatefraser @ 4:46 pm
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After just one edition, the quarterly print version of Press Gazette has been axed by Mike ‘Chuckles’ Danson. Back in May last year the publication announced that it was closing the weekly print magazine but would continue as a monthly and then, before the echo of the announcement had even died away, canned the monthly version in favour of a quarterly. Private Frazer described this as the new model for the death of print – not the guillotine, but the thousand little cuts.

Editor Dominic Ponsford writes about the latest decision:

In common with other B2B titles…, we have increasingly found … that readers want to access Press Gazette’s news and analysis digitally…While the production of a quarterly journal made great sense journalistically, the commercial case did not pan out as well as we had hoped.

Translation: no one wanted to buy the print edition and no one wanted to advertise in it.

In the Grauniad’s piece about the closure, Dominic is a wee bit more forthcoming:

Persuading journalists to pay a premium price for a print product is tough in a market like ours, which is saturated with free information. 

That ‘premium price’ mentioned was under £5 an issue.

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