Private Frazer’s Doomed Magazines

July 1, 2009

And the losers are…

Filed under: Chair by the door,consumer magazines,Recession — privatefraser @ 11:19 am
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A wee whisper reached Private Frazer’s ears at last night’s PPA Awards (I was one of the waiters) that certain of NatMags’ titles are having a less than pleasant time on the newsstands. The words ‘Cosmopolitan’ and ‘way, way, down’ hung together in one particularly memorable sentence.

An email to NatMags has gone unanswered thus far, but I’ll post any comments that I receive.

More generally, there wasn’t a circulation manager in sight who was looking forward to the next ABCs. “12% down is the new up.” was the best consolation that any of them could manage.

February 26, 2009

Gimme shelter

Filed under: consumer magazines,figures — privatefraser @ 1:12 pm
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With strong rumours swirling around of a high profile closure in the ‘homes and lifestyle’ category, I thought it might be useful to pick the bones of last week’s ABC figures and see how the major titles are faring. (more…)

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