As Private Frazer mentioned last month, it isn’t a question of if, but when the “lads’ mags” category will finally be put out of our misery, and the latest inevitable closure is IPC’s Nuts magazine. IPC have form in flogging dead horses to any buyer with a smart suit and plausible manner, so the fact that even they couldn’t offload this turkey (I will mix whatever metaphors I choose, thank you very much) suggests that the pool of stupid, wannabe publishers is not as deep as previously.
Now that Nuts is toast, Bauer can presumably declare victory and shut Zoo without loss of face.
Corporate bollocks award of the day goes to Paul Williams, managing director of IPC’s Inspire division. “After 10 years at the top of its market [you know what they say about scum always rising to the top], we have taken the difficult decision to propose the closure of Nuts … IPC will provide impacted staff with all the support they need during the consultation process.”
“Impacted“? You mean “fired” Paul, or “redundant”, surely?