Private Frazer’s Doomed Magazines

March 19, 2009

Public appearances

Filed under: B2B magazines,closures — privatefraser @ 9:04 am
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This from Press Gazette:

Public, The Guardian’s monthly magazine for public sector managers, is becoming an online-only publication.

So far, so dull – another controlled circulation B2B title loses the battle to financially justify its existence. But the following quote from editor Jane Dudman caused a wee chuckle:

The magazine was a fantastic success, but we want to move it forward and engage more with our readers. You can’t do that much more effectively than going online.

Such a fantastic success that they had to close it? Let’s declare victory and go home.

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