Private Frazer’s Doomed Magazines

July 7, 2015

NME of Reason

Filed under: Chair by the door,Corporate bollocks,doomed launches,free magazines — privatefraser @ 2:40 pm
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Do you remember the Avengers movie? Not the Marvel Comics one, the updating of the 60s TV series? How about Steve Martin as Sergeant Bilko? Ray Winstone in the retread of The Sweeney? No?

It’s hardly surprising. Each of them was a terrible film, a ‘reinvention’ of a ‘brand’ put together by producers desperately hoping the new incarnation could take a name that meant something to a previous generation and find a new market with contemporary audiences. Ludicrously misconceived, they were doomed to fail.

Which brings us neatly to the NME. (more…)

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