So it appears that the termination of NorthEast Life by Archant wasn’t just a one off vindictive act against the Geordies, but part of a wider Archant pruning of their portfolio of county titles; six magazines in total are discovering that ‘Life’ doesn’t always go on. Letterboxes in Shropshire, Worcestershire, Warwickshire, Herefordshire & Wye Valley, Wiltshire will now be spared estate agents’ press releases repackaged as a glossy magazine.
The surprise isn’t, of course, that these titles are folding, but that they’ve survived this long. Let’s see how many of Archant’s surviving titles make it into next year.