Laest news from the US of A, courtesy of Folio:
Trade magazine advertising pages fell 30.2% through the first half of 2009, according to American Business Media’s Business Information Network numbers… Revenues, meanwhile, were down 26.5%.
Combined, magazine and trade show revenues declined 22.3%, ABM said.
Calling yourself “The equivalent of What Car Magazine for specifiers of business machinery” must have sounded like a great statement when it was first coined by the publishers of What to Buy for Business.
In the past 18 months What Car has lost over 20,000 copies, and something similar must have happened to its emulator; W2B4B (as it irritatingly called itself) has just fallen to the industry’s magazine scrappage scheme.
A good day to bury bad news? In case you missed this, what with the ABCs coming out and all:
Future Publishing has closed PSW magazine after 10 years
An email trundles through cyberspace to bring news of (BBC) Good Homes magazine.
The title was ‘sold’ to Kelsey Publishing earlier this year along with a handful of staff to oversee three changeover issues. It now sits alongside Private Frazer’s favourites, “The Stationary Engine” and “Practical Reptile Keeping”. (more…)
A couple of weeks ago Private Frazer asked what sort of numpty would want to buy Front magazine.
Joyously, it’s worked out even better than anyone could have expected, (see this report in The Guardian) as we now have a failed title run by a management with no publishing experience. Get off the line, there’s a train wreck coming!